An exploratory study of casino customer loyalty programs

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With competition in the gaming industry intensifying, customer satisfaction may hold the key to the long-term financial success of a casino. The primary goal of this exploratory study was to

An Exploratory Study of Casino Customer Loyalty ... - CiteSeerX BibTeX @MISC{Crofts11anexploratory, author = {Cristina R. Crofts and Cristina R. Crofts and Cristina R. Crofts}, title = {An Exploratory Study of Casino Customer Loyalty Programs}, year = {2011}} Winners and Losers: Segmenting a Casino Loyalty Programme Understanding which aspects are more effective will allow An Exploratory Study of Casino Customer Loyalty Programs 4 casino companies to better allocate their limited resources and maximize the ... Service climate and customer satisfaction in a casino hotel ...

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